VISIBILTY: The Key to Attracting New Clients and Changing More Lives

If you are looking at your bank account or your thinning client list, and wondering where it all went, it’s because you don’t have enough visibility.

If people don’t know about you, they can’t become your raving fans and enthusiastic ever-buying clients.

The Field of Dreams ‘build-it-and-they-will-come” ethos is the curse of the entrepreneur. Much as we love what we have created and what we offer, people must discover us in order to have a thriving business and continuing revenue. And that takes going where they are, not waiting for them to come to us.

Today, the fastest and most effective way to create the massive visibility that drives a heart-based transformational business is through speaking, radio shows/podcasts and virtual summits.

If you offer people processes, steps, products or resources that improve their personal and/or professional enrichment, then you need to be in these places where people can connect with you and your message.

Finding them and getting booked are among the things that leaders often dislike, resist or don’t find the time for. But once you develop some simple steps and get into the swing of being your own best advocate, you’ll enjoy a steady stream of appearances that will invite you back time after time!

Here are some suggestions to get you started:

Speaking Engagements

The first step is this process is to actually commit time to locating opportunities and pitching the bookers. Block at least three hours each week in your calendar just for this purpose. If you can’t do the time, you can’t earn the dime!

Identify at least three different topics on which you can speak. They could be derivations of the same one for different audiences or three entirely different subjects that all lead to what you are marketing. This gives bookers flexibility and you more chances to get a “yes.”

If you are concerned about your presentation skills, you have three paths…start testing your primary signature talk locally on small audiences, working to perfect it. Join a local Toastmasters chapter where you can safely learn and grow into a speaker within a welcoming community, or lastly get connected with one of the brilliant speaker trainings around. You can find a great list at on the Speakertunity resources page. This may be a little more costly, but it’s the quickest path to proficiency

Create a stellar Speaker One-Sheet. This document features your profile, photo, testimonials and brief descriptions of your presentations, packaged in an attractive manner. When you include it in an email to a speaker booker, it gives them a capsule summary of why you would be great for his/her audience

Now you want to get out in the world. Some obvious—but often overlooked—ways to find engagements are to ask your friends and your clients if they belong to or know of organizations that might like to have you present. Explore local chambers of commerce, women’s groups, service organizations, Unity or Centers for Spiritual Living, networking groups. Most of these are easy to find on Google by typing the organization + your city.

If you wish to be doing conferences, check around in your industry, or once again, Google! Lastly, there is a website called Events in America you can explore for aligned events.

You can also create your own events, pair up with other leaders in your field to host joint events, or, lastly, negotiate with people you know who are already hosting their own events. Sometimes, you may be able to get free stage time, sometimes you may need to pay for it, you may also split your revenue with the organizer and lastly, you might propose a stage swap—where each of you speaks on each other’s stage.

Radio Shows and Podcasts

Today, there is a vast array of audio possibilities. With the advent of internet radio and more recently, the explosion of podcasts, there’s almost an infinite number. And the latter two options bring highly targeted audiences interested in the hosts’ subject matter so you can zero in with impact, where with most broadcast, you may not know on whom your message will land.

So first, you will want to put together a great 1 to 1.5 page pitch letter, which makes you sound irresistible! You’ll want to tell the host or producer exactly how you will impact the audience—what solution you bring: how it will help them change, heal or move forward in life more successfully.

To find these opportunities:

  • Discover broadcast opportunities by searching online for radio stations and local shows in your market. But if the website doesn’t give you names of producers (which are often different that then host in the broadcast world), then pick up the phone and call the station.
  • For internet, you can search by subject matter or go to selected radio networks. Some networks focus on a specific genre, such as health or business, but others have different “channels” where you can find shows covering your topic area.
  • With podcasts, the easiest to access are iTunes and iHeartRadio, where you can track down the show in your genre by subject matter. From there you can often find a link to the host’s website where you can either secure an email or submit via online form. You may also see podcasts your colleagues are appearing on when the promotional posts show up in your email box or on social media. Follow up with those.

Virtual Summits

Virtual summits are one of the most successful ways to build your opt-in list, get new clients, drive people into a specific program and develop joint venture partnerships. These events, of course, encompass both telesummits on the phone and video summits presented online. They are usually produced by a host who assembles a group of experts on a related subject matter so enticing that people will immediately submit their name and email to gain access to the interviews. Every guest presenter involved co-promotes to his or her list and social media.

To get on the “summit circuit,” you need to find aligned summit hosts for whom your topic resonates; you will often need a great free online lead-generation offer; you must be willing to co-promote.

These are not easy to locate BEFORE they are booked solid with guest presenters, but watch for the ones that show up in your email box, as many of these hosts do one or more events each year. This will give you a head start on reaching out for the next one. Also put the word out to your friends and colleagues you are looking to get on summits. They may get invited and connect you with the host as well.

The Easy Way To Find Your Booking Opportunities

But what if I tell you there is an easy way to find ALL OF THESE. It’s called SpeakerTunity™.

SpeakerTunity™ provides three individual subscription services that monthly deliver to your desk direct contacts so you can book yourself for speaking engagements, radio shows and podcasts, and lastly, virtual summits across North America. It’s simple, easy, time-saving and inexpensive.

Want to try it without obligation? Just go to  SpeakerTunity.com/Free-Trials *
and you can enroll for one month free in any or all—SpeakerTunity™ Speaker Leads, SpeakerTunity Radio™ and SpeakerTunity Summits™.

(And if you would like further guidance on writing the critical materials that will get you booked, take a look at Get Booked Training)

 

*This is a referrer link. Social Buzz Club receives commission for your purchase or subscription.

Generate Leads to Get Booked as a Speaker

As a speaker, you want to get your message out to the world but often speakers are not sure where to find strong leads. One of the best ways is to draw on your existing network.

And yes, you have already heard how important it is to ask for referrals before but the majority of people do not know HOW to ask in a way that gets results.

Strategy First

Let’s map out a strategy for you to get more speaking gigs.

Preparing to Ask

  1. You need to be succinct in your asking. I can’t even tell you how many times someone has emailed me asking for connections and that email was 3-10 paragraphs long. Whether you are reaching out to people like me who are powerful influencers or people in your circle, we are all busy. You need to get straight to the point!
  2. You need to be specific in your asking. Most people tell me their life story and then ask for a referral. Or they give me general statements like “I speak to entrepreneurs on how to de-clutter. Who do you know?”

As You Ask

When doing your ‘ask’ you need to tell me:

  1. WHO your market is, specifically. Of course you are very talented and can most likely speak to various groups but it is far easier to get leads if you say “sales representatives in the insurance industry” instead of “sales people.” The former example, gives an instant snapshot in the reader’s mind so they can make connections.
  2. WHAT you do for them – problem and solution. The key is to make it real world and not general things like “I help them feel healthy.” How about something like “I help new moms to re-balance their hormones and get back to a healthy weight.”
  3. WHO your perfect connections would be.

An Effective “Ask”

A great example of an effective “ask” is my friend and colleague, Tina Dietz. Now, she wasn’t asking me for bookings but I wanted to share this example so you can see how specific and targeted she was.  Here is what she emailed me:

“Hi Cindy, I am reaching out ask for some connections. I work with authors. They are missing out on a huge market of people who love to listen to audio. I help them to put their books on audio so they can increase their reach and impact. Who do you know that are book coaches that you can connect me with?”

It is a great “ask” because book coaches help their clients create their books and then they can refer them to Tina to get those books on audio. I gave her four referrals right away. She made it easy for me.

If we were to alter this to get bookings instead of clients, here would be her ask:

“Hi Cindy, I am reaching out to ask for some connections. I work with authors. They are missing out a huge market of people who love to listen to audio. I help them to put their books on audio so they can increase their reach and impact. Who do you know that are book coaches that host conferences who you can connect me with?”

Your turn!

Right now, create a short one paragraph “ask” that includes your who you work with, what you do for them and who is a good connection. Then email five people you know that may have connections.

Shine on!

Speaking to Change the World

So, let’s say you are passionate about providing your hard-earned wisdom, knowledge and expertise to people who are eager to change –and they are just waiting for a transformational leader/author/expert like yourself to guide them.

It matters not whether you are offering a path to wealth, wellness, personal growth, spirituality, greater happiness, or growing a business around one’s passion—the best way to connect with people and grow your business is through public speaking. It’s also the most effective way to sell a book.

Speaking invites a relationship.

And in today’s world, that’s how people come to know, like and trust the individuals they wish to do business with. Yet, as you have probably seen many times, public speaking is the No. 1 fear of most people. But it’s not about being judged. It’s about serving and sharing.

Sharing what you know to help others overcome their limitations. Remember, people are less interested in the messenger than the message. So go proudly forth and present with confidence. People are waiting to hear you!

Learn more at our free webinar!

Join Jackie for a FREE live webinar January 26!

15 Easy Ways to Find Speaking Engagements

Speaker Success Tips & Tools

Here are a few things you should know to have the best chance at getting booked to speak:

You will need a benefit-driven “one-sheet” 

— one page that explains to the prospective booker why you would be a great fit for his/her audience. And though you are including your expertise, your credentials and your experience, what is going to grab them is “what will it do for the audience!” They want to know how it will move, change, motivate and activate the audience. This is a ‘what’s-in-it-for-me” world so focus on them—not you when you describe yourself and the presentation or workshop you offer.

Make sure you have a contemporary website

—horizontal, lots of images, few pictures—powerful and evocative. An old, out-of-date website will dim your prospects of getting booked.

The same is true of old photographs.

You create an immediate credibility gap if you walk in looking 10 years older than your images on your site and one-sheet. To build trust and authenticity, update your images (yes they can be slightly retouched, but not radically altered!)

Speaker bookers want to see video of you engaging with an audience.

At your earliest possible opportunity get some video of you presenting. Make sure it’s well lit, with good sound—not just a quickie from your smartphone. Static video of you talking to your community on YouTube won’t do. When you have this presentation video, provide a link along with the one-sheet when you offer yourself for an engagement.

Secure testimonials

—not from clients or students—but from OTHER PEOPLE WHO HAVE BOOKED YOU! Speaker bookers want to see what other people who have brought you on their stages have said. They want to know you have the approval and acclaim of those who have gone before them. That gives the booker assurance that you are a good choice.

Back of the Room

When you complete your presentation, it is likely many people will rush up to you with questions, conversations, and demands for your attention. How do you manage to sell your books and products when your attention is distracted?

Fortunately new technology has given you a simple answer. Your smartphone or digital device has become the modern day cash register. The Square, Paypal and others have developed an easy way to take credit card purchases with a swipe and a signature. So preload the prices (including any taxes) of your merchandise or your merchandise bundles (more than one product you often sell together), and then show either an assistant/friend or someone predesignated by the venue how to use this simple system while you are otherwise occupied.

By preloading the merchandise pricing, it takes the guesswork and mistakes out of the picture—and you get to be the star you are rather than a retail clerk. But don’t forget to bring a cash box, with change and smaller bills, as some people still do transactions the old-fashioned way!

Don’t start out looking to get on the biggest stages in town.

Get confident, refine your presentation, and test your enrollment skills at smaller gatherings of 20 to 40. Hone your skills, get comfortable, start the buzz.

Pro Tip
To get booked, you have to spend time engaged in the process of finding the right venues, connecting with bookers, providing your materials and then locking down the details. If you don’t have a speaker’s bureau or an assistant to book you, it’s all on you! Make sure you devote time to this task or your nascent speaking career will fade before it begins.

 

 

Zap Holiday Stress!

This is a time of year where our “tinsel” gets tangled and can make the holidays a challenging time for leaders, entrepreneurs and frankly, anyone!

Stress rules the day as we go, go, go and take precious little time for ourselves.  Self care is critical at this time of year and the more you listen to your Intuitive Inner Guidance System, the more relaxed and in control you will fell. Bottom line, YOU need to make this choice to take control of your life with preparation and tuning in to what is important to do and what you can let go of. The more stress resilient you are, the healthier you are, and the more you can enjoy life, family, your work and….drum roll…..the holidays.

Learn more at our free webinar!

Join Terry for a FREE live webinar December 1! Stress Reducing Tips for Leaders and Entrepreneurs

Below is a short stress meditation to help you make the upcoming holiday season special!

QUICK SHIFT HOLIDAY MEDITATION BY  TERRY WILDEMANN

1. SETUP: Shift attention to your chest area.

2. BREATHE: Place your hand over your heart area. Imagine your hand acting like an air pump guiding each deep breath in and out of your hand. Relax your body with each breath.

3. VISUALIZE: Imagine your holiday gatherings as you would like for them to be. Feel it, hear it, sense it, see it in your mind’s eye. Own the entire experience. You may say, “I don’t know how to visualize.” If that is the case, what comes to mind when you read the words “christmas tree?”  The impression you “see” is how you visualize. This is what you work with.

CHOOSE to see yourself calm, centered, grounded.

CHOOSE to have everything fall into place. If something goes differently than expected, allow it in with grace and ease as it probably means something better is coming.

CHOOSE to delegate instead of doing it all yourself – we are our own worst enemy because we want things PERFECT – nix that idea folks right now… your perfection tendencies creates more stress for everyone and feelings of EXCLUSION instead of INCLUSION. Instead choose EXCELLENCE which allows freedom and flexibility. There is none with perfection.

4. ASK: Work with Practical Law of Attraction by using intention and ASKing the UNIVERSE, and others, for what you want help with. Then get out of the way and allow things to fall into place and flow.

5. ASK for help. (Stop playing martyr, which many of us do, thinking that we need to do it all) Establish your boundaries and do what feels right to you and let go of misplaced guilt.

6. CHOOSE to enjoy the season, be healthy and let go of others opinions. Be true to you!

Why I Love Keywords (And You Should, Too!)

I have seen rumours lately that SEO is dead. Maybe that makes sense because of the continuous changes being made by Google to their algorithms (basically formulas that provide the results they display). But I disagree. SEO (Search Engine Optimization) is here to stay. And I can prove it to you.

When you are trying to find a hair salon in Chicago because you are speaking at an event and your hair is driving you crazy. Where do you look? If you are like most of us, you will grab your phone or computer and type in Best Hair Salon in Chicago. The search engine you use (my go to is always Google) will give you a list of possibilities. Now how are these particular business showing up? Well, because they have optimized their websites and listings with search engines in mind.

I know that the term SEO can send people running, but I would like you to take a step back and think about the keywords themselves… not SEO.

Learn more at our free webinar!
Join Tracey for a FREE live webinar September 8th!

So what are keywords anyway?  Keywords can be a single word, or group of words, that are really search terms that help us find information on what we are looking for. Generally these words, or combination of words have been identified as being used by our potential customers, when they are searching online.

Here are 3 reasons why I love keywords and you should too:

  1. Keywords make it easy for your audience to find you: Use words that your desired clientele would be looking for, so that they don’t have to do extra work to weed out websites that are not relevant to them.
  1. Keywords can help build your expert status: Utilize keywords throughout your social networking posts. Identifying the topic that you are sharing information about will begin to grow your social proof, and result in you becoming a “go-to” expert in that area.
  1. Keywords can take you to the top of google search returns: Be known for what you speak about, what service you provide, and how you provide solutions. Incorporating keywords in your overall online presence, from websites/blogs to social media to social networking bios to book titles and descriptions, you can increase your chances of being found at the top of the search engines returns.

By making determining the right keywords, to attract the right audience, you will begin to see higher and higher conversion.

Last year when I was contacted by a lovely lady in the spa service industry, her biggest complaint was that she just wasn’t getting any traction with her website. Bookings tended to be word of mouth and she wasn’t showing up in the first 10 pages in Google search returns. After doing some research to determine how people were currently finding her, keyword research and some competitive analysis, we made changes that resulted in her regularly showing up near the top of the first page. I was just speaking with her last week, and she is incredibly busy now.

So, once you are clear on the results you are trying to achieve and who your ideal client is, your online presence can soar.