Mastering the ART of The Easy Yes Offer

Plus, the 5 Levels of Your Funnel

By Katrina Sawa, JumpstartYourMarketing.com

Entrepreneurs, small business owners, independent contractors and anyone who needs to meet a lot of people and build relationships in order to promote and increase your business will value implementing Easy Yes Offers.  Because marketing these days is useless without working at building the relationships with your clients, prospects, referral sources and contacts.

Making offers is a key component to building those relationships. You can do this if you’re a speaker or doing a speaking presentation or simply attending an event or conference.

The first key is to BE PREPARED To Make Offers.

Be prepared to make a sale (of any kind) no matter where you go. Have order forms in hand. Have ways to take credit cards, cash, checks and/or be able to give someone something to possibly get started; an application perhaps or easy way to book a call now, etc. BE PREPARED.

Then you want to have various types of offerings in my mind to be able to capture the various levels of people who are at different stages of interest for your product, program or service. One of those levels is pretty critical, it’s the Easy YES Offer™.

So, why have an Easy YES Offer first of all?

Need daily cash flow? That’s why! Want to recoup your investment in traveling to a speaking gig or doing a tradeshow on the spot? Have an easy yes offer!

What’s in your funnel?

5 Levels of What (could and should be) in Your Marketing Funnel:

  1. The “Freebie”– what are you giving away on your website or in person so you can capture people’s contact information so that you can continue to market to them?  You’ve GOT to do this one for sure and it doesn’t have to be a FREE consultation!  Try to give something away that your target market will definitely want but it doesn’t have to take your time, make it more automated instead.
  2. The “Easy Yes Offer” or “Try Me Out” offer– This is your low-level offering.  Can you record a free CD, write an ebook, offer a webinar, prepare an e-course?  These are all lower level products or programs that you can create once then sell over and over again taking no more time (time being the key word on a low-level offering). Easy Yes Offers can also be your time if the goal is to have conversations with prospects in order to have them connect and trust you to enroll in higher end programs. You can give and receive a lot of value in consults where you charge a small introductory fee.
  3. The “Do-It-Yourself”– This is the larger, beefier product offering that people can buy and work through at their own pace.  It could be your signature service packaged into a home study kit for example like I’ve already done with my JumpStart Your Marketing™ System and Jumpstart Yourself as a Speaker System.
  4. The “I’m All In 1on1”– This is for very interested and committed prospects who want more of YOU.  They want to get your advice personally maybe or work with you 1on1, come to an event or even pay you for your high-end programs or services.  There are fewer people who will commit to these types of offerings however if priced right, you don’t need that many, nor can you usually handle that many.
  5. The “Whole Enchilada”– This is for the type of customer who simply LOVES YOU and loves what you do, teach or sell and will buy anything and everything you offer or promote.  They are your ‘ideal client’ I’d imagine. For me, this is my Live Big Mastermind clients who get pretty much everything I have all for one investment.

Where to Begin When Planning Your Offers:

  • Who really is my target market? What audience am I speaking to?
  • What do they really care about most when it comes to my business, products or services?
  • What will they pay for and what is their easy, take out my credit card threshold?
  • What is the next step I want to take them to as well?

You have to practice, test and practice and test, over and over again and different audiences might require different easy yes offers. You may have to alter them, change them and revise them along the way. You’ll know when you have that easy yes offer, people will be throwing cash or their credit cards in your face or orders will come in like crazy online!

Examples of Easy Yes Offers™ (people always ask)

Be prepared to have a few different offers up your sleeve depending on which way the talk or conversation turns too.

  • $20 flash drive with a few of your digital products on it
  • Free teleclass or group QA call to go deeper into your topic
  • A bookkeeper or Virtual assistant: 4 hours for $100
  • Coach who is new and not comfortable selling: $50 for 1-2 hours
  • Package of multiple things for $100-$197: event ticket, coaching call, digital product and book?

Be prepared to alternate different offers depending on the size of the audience, investment of audience, length of your talk, or even the timeline of event or venue.

Finally, make sure you reverse engineer your offer so it’s designed to promote what you ultimately want to sell more of that could be higher priced.

Want a deeper dive?

I recently did a webinar for Social Buzz Club and as a member, you can watch it. Join now.

In the meantime, stay in touch with me. Checkout this free video series (https://jumpstartyourmarketing.com/makemoneyvideos) where I walk you through hot marketing strategies to help you make money fast in your business.

Turn Sales Conversation Mistakes Into Opportunities with Emotional Intelligence

Emotional intelligence is a critical component of sales success. With awareness, knowledge, and building key skills, you can increase your emotional intelligence to close more sales.

Have you ever had a sales person talk their way out of a sale with you? You know your problem, are convinced of their solution and ready to go and they just keep on talking. They fill your head with so much information that somewhere along the way you lose interest. It now seems way too complicated and you need time to sort through the details.

How often do you do this with your potential clients?

Many sales people just like to hear themselves talk. They have a script to get through whether anyone is listening or not. Most often the script includes the products and how they resolve the client’s (assumed) points of pain.

This need to fix, heal, convert, teach or direct clients is the biggest mistake made by unsuccessful salespeople. We call this Corrective Complex.

The Impact of Corrective Complex

Corrective Complex is the knee-jerk reflex we all have during many of our conversations. Corrections cover the spectrum from the desire to fix a problem, heal someone’s hurts, convert them to our beliefs, teach proper information and direct the overall outcome. It is said that typically 90% of all energy in conversations is devoted to convincing others of an opinion.

Think of all the recent conversations you’ve had. Can you think of people who seem to talk at you versus with you? Chances are you’ve done the same. This is an example of Corrective Complex in action.

When in Corrective Complex, you develop a complex, others develop a complex, and the conversation ends up becoming more complex than it needs to be.

Think about it this way—when someone corrects or directs you, especially on issues you know need action or change, what do you think is our instinctive response? It’s human nature to naturally want to do nothing—or worse—do the exact opposite.

How do you respond when someone interacts with you in Corrective Complex—wanting to fix, heal, convert, teach or direct you?

Highly successful sales people achieve their results by working towards Collaborative Change with their clients.

Collaborative Change Offers a Solution

The opposite of the Corrective Complex is Collaborative Change. This occurs when both parties work together to resolve the issues at hand. It’s when everybody is intrinsically motivated to participate in change.

Collaborative Change requires trust that the client is an expert on themselves. You may have more knowledge, insights or experience; however, they are the ones who know what it takes to motivate them for change.

Collaboration makes getting things done so much easier because it calls in intrinsic motivation which is far more powerful than extrinsic correction and direction.

Learn more at our free webinar!
Join Brenda for a FREE live webinar, August 23 2018.

Three Key Skills That Increase Emotional Intelligence

To increase the capacity for Collaborative Change, one must increase emotional intelligence. The key is to develop three skills: a robust emotional vocabulary, self-awareness, and empathy.

Robust emotional vocabulary is otherwise known as emotional literacy. This provides access to a broader set of words to describe feelings. It is the first step and primary sign of healthy emotional intelligence. It also helps build resilience.

Self-awareness is the conscious knowledge of one’s own character, feelings, motives, and desires—knowing one’s internal states, preference, resources and intuitions. Self-awareness is the ability to monitor our inner world, our thoughts and emotions as they arise.

Empathy  is the experience of understanding another person’s thoughts, feelings, and condition from their point of view, rather than from your own—the capacity to place oneself in another’s position.

EQTunement is the Key to Sales Success

EQTunement is the skill we need to avoid the Corrective Complex and move a conversation into Collaborative Change. To do this, we combine emotional intelligence and the act of attunement.

Here are the dictionary meanings of each:

Emotional Intelligence: the capacity to be aware of, express and control emotions – responding appropriately and helping others do the same.

Attunement: to bring into accord, harmony, or sympathetic relationship; simply sharing a common understanding and feeling.

Emotional intelligence is extremely important for success. It can be the single greatest determining factor when negotiating a sale. While this is true, combining it with attunement creates a powerful accelerator for Collaborative Change.

Putting EQTunement into Action

Putting these two skills together, we develop the ability of EQTunement. To achieve EQTunement, we want to communicate the following in every conversation:

  1. “I see you.”
  2. “I hear you.”
  3. “I understand you.”
  4. “I care for you.”

With these and other emotional intelligence skills you will supercharge your sales process and watch revenue accelerate.

Incorporating emotional intelligence key skills into your professional development and practicing the strategies that lead to Collaborative Change strengthen your ability to master sales conversations and close more sales.

Write Better Copy with PASSION Points

How to get better results with your marketing messages

If you can write you can talk. This is often easier said than done. For some writing is not fun. In fact, some of the most well-spoken people I know have a block around writing, especially writing marketing copy.

My goal is to remove those blocks for you so you can write better copy, take back your marketing power by claiming your voice (in writing), and learn techniques to make the entire process less painful and more profitable.

I firmly believe that marketing is all about creating a strong relationship with your prime prospects and empowering them with information that supports hiring YOU or investing in your products and services.

Here’s where it gets a little tricky. Many view marketing as a necessary evil and writing marketing copy gets a bad rap because of this association. There are some valid reasons that people resist marketing. One in particular is that some marketers and copywriters use less than desirable techniques (like the problem, agitate and solve approach) that focus on poking at pain points to agitate angst and tap into painful emotional triggers to elicit a response. This approach often turns people off and, in fact, it can perpetuate buyer’s remorse.

After all, if we’re building relationships, shouldn’t we do that based on a solid foundation of trust not deceit or manipulation? I think so.

Here are some things to consider so you can break past common blocks and eliminate the use of manipulation in marketing.

  • It’s important to realize that marketing and writing copy are relationship building tools (this powerful shift makes BIG impact)
  • It’s important to remember that YOU are the authority on your topic (write as if you are talking to one person and craft your message in way that highlights your brand personality)
  • It’s important to know your ideal client (you cannot be all things to everyone even if you can do a lot of things – so be clear about who you serve and speak to them)
  • It’s important to have a plan and strategy for every revenue stream (that means you’ll need to write marketing copy for each product and service you offer)
  • It’s important to acknowledge the challenge of your prime prospects, meet them where they are with empathy and understanding to focus on PASSION points and paint a picture of possibility (instead of poking at pain points and listing lack)
  • It’s important to offer your solution in a way that makes sense (include case studies, results and key information that further positions you as the natural choice. Hint: telling people what you do doesn’t cut it. You must tell them how what you do will make their life better.)
  • It’s important to extend an invitation (remember to continue the conversation and ASK them to take the next step i.e. schedule an appointment, sign up for a newsletter, call, come into your location or fill out an application)

By keeping it real, applying my simple “Challenge. Solution. Invitation.™” framework, and learning some advanced copywriting techniques you can write better copy with a focus on PASSION points. This approach builds relationships and trust while positioning you as the authority in your industry. It also helps you stand out in a sea of manipulative, hard sell, marketing messages that simply aren’t working like they once did.

For more tips claim your complimentary Copywriting Action Plan at www.writeoncreative.com  or learn advanced copywriting techniques via the self -study course Create Copy to Connect and Convert With PASSION Points.

 

Why Certainty Of Purpose Is Critical To Sales Growth

…And How Purpose Determines Your Customers’ Buying Decisions

If you’ve noticed that you’re having to work harder and harder, give more and more away for free, to make a sale, or that you’re sales are down, stagnating even stuck, then you’ve landed on the the right page today, because I’m going to show you why that might be, and the very first thing you need to do to turn it all around.

Specifically I’ll show you why having certainty of purpose has become critical to your sales growth, particularly in the pivotal year of 2017, plus what to do to begin to infuse the magnetic sales power of purpose into your business.

You’ve probably noticed the market has dramatically changed and become more globally competitive? That trend has been happening since the advent of businesses using “Internet Marketing” to promote their products and sales.

Big Changes In The Market Are Already Here

That competition is now exploding as we speak because 2017 marks the transition from a baby boomer focused market to a Millennial focused market as Millennials as Gen Y come fully into their prime spending years, and baby boomers begin to retire.

Millennials are the largest generation in our history who have grown up in a global economy, think more about social justice and equity than any other generation, and therefore will affect market forces far greater than the baby boomers.

Millennials have dramatically different values, so they will dramatically change the market.

Are You Losing Clients & Customers Because You’re Not Set Up Right?

The global market is becoming increasingly multi-cultural. People don’t have to buy either their products or services from their local market or even websites within their own country. They can pretty much purchase from anywhere in the world.

I notice these big shifts in my business in the past few  years as I use to have clients from New Zealand, Australia, The United States and Europe. Now have clients from the Sudan, South Africa, Hong Kong and India. They’re not choosing to work with a local mentor, they’re choosing a global mentor.

Your prospective clients and customers might be choosing global service and product providers too? This all means so much more competition; and a huge variety of cultures and values in the market place.

The Simple Focal Point That Will Turn Things Around For You

“But one value that is increasingly bringing us all together as one, making things very simply for us in our marketing messaging, is the value of purpose beyond making money.”

The idea that we all have a higher purpose to the work we do, rather than going out to make money, has reached critical mass. Our Higher Purpose is where we make the biggest difference, impact the most people, inspire trust and a sense of belonging and connection with prospective clients. When you infuse your Higher Purpose into your business model and messaging you have no competition, only a niche you were born to serve and prosper in, and a whole bunch of people who can be positively impacted by the product or service you offer.

Consumers have been for some time now increasingly making buying decisions based on the purpose and the social good footprint of the company they’re buying from. If you can buy milk from a company that is organic, has a reduced carbon footprint, and has a social give back policy, consumers are increasingly more likely to buy from that company.
The industrial mercenary money making model has gone. That’s why people who are still building their businesses based on this model are struggling, and finding their products and services more and more undesirable.

Building Likability & Trustability Through Purpose

The Edelman Trust Barometer, 2013 showed how purpose had increased as a purchasing decision between 2008 – 2013 by 26%. In their 2016 Barometer report of a global general population, purpose has become even more important. A whopping 50% of the population surveyed cited they don’t trust a company that has no “Contribution To The Greater Good”. That’s half the world’s adult population!

45% cited they trusted a company because they contributed to the “Greater Good.” 40% trusted companies that allowed them (the consumer) to feel like a productive member of society. These are huge statistics and should provoke deep thought into how you will position yourself in a global market that is demanding purposeful greater good values.

The baby boomer value system of convenience and progress no matter what the cost to social justice, the environment or social equity has gone folks.

It hasn’t only retired.

It’s gone!

You all know that someone has to know, like and trust you before you’ll make a sale right? So your purpose and your social good message contribution to the greater good need to be part of your business structure; your business plan and strategy; your messaging and marketing; your social and/or environmental impact; your offers; and your brand in order to build that trust, become more likeable, and make more sales!

If you want to increase your sales in this new social values economy you need to increase your trust factor by knowing and communicating your personal purpose and life mission within your business structure and messaging.

Purpose is no longer a hippie pursuit. It’s as critical to making sales as generating and closing leads is. In fact purpose will determine more and more whether you will generate leads and close them, over your global competition.

Business For Good

If you don’t want to get lost in all of that change and global competition, then it is imperative that you find your unique place at this Universal Picnic Table of Life – ie: Your Purpose for being here and being in business at the level of the greater good your business provides. This is called Social Business or Social Entrepreneurship which is outperforming and outgrowing traditional business models and entrepreneurship by as much at 30%, according to a Manchester University study a few years ago.

Knowing your purpose and how to integrate that in your business should be a top priority if you’re wanting to increase your sales. There is detail contained within your purpose that can not only give you certainty of direction, but it can turn things around for you in as little as 3 weeks. Like my client Lisa. She integrates certain elements of her purpose and life’s mission into her business and within 3 weeks it catapults her to Online Internet Guru status being recognized by Google. Or Katea who increased her sales by 200% within 6 weeks.

Rather than focus on form of what you’re doing, focus on foundation of what you’re here to do – first.

Taking The Plunge, Making The Decision

So you have a decision to make. In your efforts to build likability and trust for prospective clients and customers.

1 – Will you continue to follow a mercenary sales model and hope you don’t become a dinosaur or buggy whip maker?

2 – Or do you take time now to clarify your purpose, how you’re here to make the biggest difference, and how do you integrate that into your business so your company trust factor goes up, and therefore your sales?

Here’s the big pay off to having a Social Business based on your life’s purpose and mission –

  1. You’ll not only make more money in this emerging millennial driven economy;
  2. You’ll feel better about yourself; have a greater sense of satisfaction;
  3. Because you’re connected to something bigger and exciting than business and you’re making a bigger contribution to what will be known in history as the biggest social change movement of modern times.

That’s exciting.

VISIBILTY: The Key to Attracting New Clients and Changing More Lives

If you are looking at your bank account or your thinning client list, and wondering where it all went, it’s because you don’t have enough visibility.

If people don’t know about you, they can’t become your raving fans and enthusiastic ever-buying clients.

The Field of Dreams ‘build-it-and-they-will-come” ethos is the curse of the entrepreneur. Much as we love what we have created and what we offer, people must discover us in order to have a thriving business and continuing revenue. And that takes going where they are, not waiting for them to come to us.

Today, the fastest and most effective way to create the massive visibility that drives a heart-based transformational business is through speaking, radio shows/podcasts and virtual summits.

If you offer people processes, steps, products or resources that improve their personal and/or professional enrichment, then you need to be in these places where people can connect with you and your message.

Finding them and getting booked are among the things that leaders often dislike, resist or don’t find the time for. But once you develop some simple steps and get into the swing of being your own best advocate, you’ll enjoy a steady stream of appearances that will invite you back time after time!

Here are some suggestions to get you started:

Speaking Engagements

The first step is this process is to actually commit time to locating opportunities and pitching the bookers. Block at least three hours each week in your calendar just for this purpose. If you can’t do the time, you can’t earn the dime!

Identify at least three different topics on which you can speak. They could be derivations of the same one for different audiences or three entirely different subjects that all lead to what you are marketing. This gives bookers flexibility and you more chances to get a “yes.”

If you are concerned about your presentation skills, you have three paths…start testing your primary signature talk locally on small audiences, working to perfect it. Join a local Toastmasters chapter where you can safely learn and grow into a speaker within a welcoming community, or lastly get connected with one of the brilliant speaker trainings around. You can find a great list at on the Speakertunity resources page. This may be a little more costly, but it’s the quickest path to proficiency

Create a stellar Speaker One-Sheet. This document features your profile, photo, testimonials and brief descriptions of your presentations, packaged in an attractive manner. When you include it in an email to a speaker booker, it gives them a capsule summary of why you would be great for his/her audience

Now you want to get out in the world. Some obvious—but often overlooked—ways to find engagements are to ask your friends and your clients if they belong to or know of organizations that might like to have you present. Explore local chambers of commerce, women’s groups, service organizations, Unity or Centers for Spiritual Living, networking groups. Most of these are easy to find on Google by typing the organization + your city.

If you wish to be doing conferences, check around in your industry, or once again, Google! Lastly, there is a website called Events in America you can explore for aligned events.

You can also create your own events, pair up with other leaders in your field to host joint events, or, lastly, negotiate with people you know who are already hosting their own events. Sometimes, you may be able to get free stage time, sometimes you may need to pay for it, you may also split your revenue with the organizer and lastly, you might propose a stage swap—where each of you speaks on each other’s stage.

Radio Shows and Podcasts

Today, there is a vast array of audio possibilities. With the advent of internet radio and more recently, the explosion of podcasts, there’s almost an infinite number. And the latter two options bring highly targeted audiences interested in the hosts’ subject matter so you can zero in with impact, where with most broadcast, you may not know on whom your message will land.

So first, you will want to put together a great 1 to 1.5 page pitch letter, which makes you sound irresistible! You’ll want to tell the host or producer exactly how you will impact the audience—what solution you bring: how it will help them change, heal or move forward in life more successfully.

To find these opportunities:

  • Discover broadcast opportunities by searching online for radio stations and local shows in your market. But if the website doesn’t give you names of producers (which are often different that then host in the broadcast world), then pick up the phone and call the station.
  • For internet, you can search by subject matter or go to selected radio networks. Some networks focus on a specific genre, such as health or business, but others have different “channels” where you can find shows covering your topic area.
  • With podcasts, the easiest to access are iTunes and iHeartRadio, where you can track down the show in your genre by subject matter. From there you can often find a link to the host’s website where you can either secure an email or submit via online form. You may also see podcasts your colleagues are appearing on when the promotional posts show up in your email box or on social media. Follow up with those.

Virtual Summits

Virtual summits are one of the most successful ways to build your opt-in list, get new clients, drive people into a specific program and develop joint venture partnerships. These events, of course, encompass both telesummits on the phone and video summits presented online. They are usually produced by a host who assembles a group of experts on a related subject matter so enticing that people will immediately submit their name and email to gain access to the interviews. Every guest presenter involved co-promotes to his or her list and social media.

To get on the “summit circuit,” you need to find aligned summit hosts for whom your topic resonates; you will often need a great free online lead-generation offer; you must be willing to co-promote.

These are not easy to locate BEFORE they are booked solid with guest presenters, but watch for the ones that show up in your email box, as many of these hosts do one or more events each year. This will give you a head start on reaching out for the next one. Also put the word out to your friends and colleagues you are looking to get on summits. They may get invited and connect you with the host as well.

The Easy Way To Find Your Booking Opportunities

But what if I tell you there is an easy way to find ALL OF THESE. It’s called SpeakerTunity™.

SpeakerTunity™ provides three individual subscription services that monthly deliver to your desk direct contacts so you can book yourself for speaking engagements, radio shows and podcasts, and lastly, virtual summits across North America. It’s simple, easy, time-saving and inexpensive.

Want to try it without obligation? Just go to  SpeakerTunity.com/Free-Trials *
and you can enroll for one month free in any or all—SpeakerTunity™ Speaker Leads, SpeakerTunity Radio™ and SpeakerTunity Summits™.

(And if you would like further guidance on writing the critical materials that will get you booked, take a look at Get Booked Training)

 

*This is a referrer link. Social Buzz Club receives commission for your purchase or subscription.