I’d like to offer a definition that may be slightly broader than what you’re used to. Once you’re comfortable with the definition, I’ll share five best practices.
Who is a Thought Leader?
A thought leader is an individual who is recognized as an expert in their own space, and is referred to for help on various matters. In other words, the key-to-go person who can give an appropriate path to attain best results in the field and geography they specialize in. For a more robust definition, check out this 2×2 showing a definition of thought leadership as audience by content .
The Top Five Best Practices for Thought Leadership are:
1. Visibility to the Employees and the Management Team:
Due to the accessibility and abundance of numerous product reviews on the Internet, traditional salespeople have become obsolete and ineffective. The new salesperson is Google and is playing a big part in providing a perfect way to review products and services with utmost ease.
Potential customers search on your organization, they want to see “real” people sharing authentic, transparent and trustworthy information. Every employee represents the brand, and they must look good. Particularly, the management team.
On the “About us” page of many organizations today, you not only see a small photo or bio of the executive team, but also links to their individual social accounts (primarily LinkedIn and Twitter). This way, the customers and future advocates get an opportunity to see how the management team represents themselves and engage with them, if appropriate.[info]Make sure and participate in Mitchell’s FREE live webinar at Social Buzz University on Thursday, November 20, 2014! CLICK HERE to register now![/info] Continue reading
Mitchell Levy is the CEO and Thought Leader Architect at THiNKaha and Chief Aha Instigator at the AhaAmplifier.com who has created and operated fifteen firms and partnerships since 1997. He and his team make it easy for corporations to easily create compelling content that help turn their experts into recognized thought leaders. Mitchell is an Amazon bestselling author with twenty nine business books, contributor at Entrepreneur Magazine, has provided strategic consulting to over one hundred companies, has advised over five hundred CEOs on critical business issues through the CEO networking groups he’s run, and has been chairman of the board of a NASDAQ-listed company. Get a free copy of the eBook Mitchell Levy on Creating Thought Leaders at the Aha Amplifier, read about thought leadership best practices on the LinkedIn group, or watch a new thought leader each week on ThoughtLeaderLife.com.