When you talk, are you shining in your own best light?
Recently I heard Robyn Hatcher of SpeakEtc say this, “What is your value proposition?” What this means is to explain what value you bring to your business. For creatives like myself, we may say our art or creativity, but we are each so much more than that.
During a class series I had taken, I had homework each week and in one particular week I had this exact question of writing easily and simply what it is that I do and how I can best explain it, so others get what I’m about. It’s not an easy question to answer and you’d be surprised at how many drafts there were. Continue reading
Susan Newman Design Inc is a brand identity design and marketing studio with expertise in Web. Building sites, blogs, implementing SEO and Social Media. Her brand interview series promotes others freely and she creates video tutorials to help businesses build their platforms right.
I recently read material from both Payson Cooper and Bryn Johnson’s websites and wanted to share some of what I’ve learned.
You just made the decision to add speaking to your marketing mix so you get in front of your ideal prospects. 
Or is it? Do you actually have a marketing strategy?