The Main Purpose of a Blog: List Building

One of the most important business building strategies is to create a list. The reason why is simple. With a list you can sell your products and services to the same clients, over and over again.

According to a Maria Veloso, author of “Web Copy That Sells” if you don’t add clients to a list after a sale you are leaving 90%+ of the potential income you can earn over the lifetime of that client on the table.

The way to entice users to sign up for your list is to give them a valuable and free offering, such as a multi-part email course, a free report or video about your service, or even a coupon.

There are several ways of setting up your blog to collect email addresses. One option is to use a “squeeze page,” where potential customers are directed before they can enter your site.  Continue reading