What Grandma Can Teach You About Social Media Marketing

grandmaMy grandma taught us to behave well, to be kind, and to address our peers as well as our superiors with respect.

She taught us how to embrace our unique personalities and talents, but to be polite, thoughtful, and considerate at the same time. Grandma showed us to pay attention to details and she never forgot to say please and thank you. 

With her help, we learned the value of writing hand-written thank you notes and even today, I still write those knowing that they are a rarity in an age of e-mails, text messages, and hashtags.

Even though your grandma might not be savvy on the newest Facebook and Twitter trends, she can still teach you a lot about social media marketing.

Today, we live in a world that is saturated with the newest online conversational piece. Electronics are truly the go-to when it comes to marketing yourself or your small business and it can be easy to dwell on the numbers you’re trying to reach, while forgetting about the actual people that you are marketing to.   Continue reading

We’re learning marketing insights from all the wrong places

oreos (borrowed from Wikipedia)Trying to imitate the digital giants is an exercise in futility and frustration.

I remember sitting in front of a television with a bunch of people about ten months ago utterly confused about what was going on. It was Super Bowl XLVII and the lights in the stadium had simply turned off right after the halftime show. Little did anyone know that this disturbance would provide one of the most famous viral marketing stunts in recent history: Oreo’s “You Can Still Dunk In The Dark.”

As if talk about Super Bowl advertising isn’t already frustrating enough for those of us managing marketing budgets of less than half a dozen digits, for the next month we had to be bombarded with hundreds of ‘What we can learn from Oreo’s brilliant ad’ blog posts.

Oreo’s ploy was dubbed “the benchmark for breakthrough marketing.” After all, the ad from one of America’s most famous cookies accumulated more than 21,000 likes on Facebook and nearly 16,000 retweets on Twitter.

So there’s a lot to be learned from this ‘case study,’ right? Wrong. Learning from the top-down simply doesn’t work.

Unless your brand has thousands upon thousands of social media followers, you probably could have posted an even cleverer and more relevant ad, and without an insane amount of luck, it would’ve gone nowhere. And this is the essential problem with where we take marketing insights from.

We need to stop learning exclusively from established brands. Most of us simply do not have the resources or social capital to truly imitate any of these ‘marketing deities.’ We will simply burn the far limited resources we have only to find out that we should have just saved our time and money in the first place.

Doesn’t it make a lot more sense to learn from the bottom-up? If we look at the stories of successful marketers from companies you’ve never heard of and stunts that required few to no resources or reputation, we can derive insights that are tangible and applicable.

This isn’t all to say that Oreo’s ad wasn’t brilliant. It was. But to pretend that SMB’s can ‘tap into the moment’ in any similar fashion is ludicrous. We’re outsiders and we need to accept that. Let’s instead learn from the ‘fringe’ cases – from those who were resourceful and innovative, and we may just begin to understand marketing on a new level.

Entrepreneurial marketers have been called ‘growth hackers’ because of their ability to find innovative ways to extend their brand despite overwhelming barriers. They’re able to grow because they are of a different mindset – they follow a different set of rules.

In my webinar on October 31, I will delve into the techniques ‘growth hackers’ use to market and evangelize their brands. I will tell the story of two marketers who succeeded without emptying their bank accounts. You may just find that being resourceful is better than having resources.

 [success]Sign up for Nis’ FREE live webinar with Social Buzz U – Thurs Oct 31, 11am Pacific. CLICK HERE to register now! [/success]

How Online Video can Increase Your SEO and Sales

Great returns can come from creative video marketingOnline video as a marketing tactic has been picking up speed for the last couple years.

Soon it will be a non-negotiable for any business’s marketing strategy.

There are some very good reasons why everyone is talking about this. Here are some of my favorites:

  • You are 53 times more likely to appear on Google Page 1 if you have a video on your website. (Forrester Research)
  • YouTube is the second biggest search engine in the world. Obviously, you have to have video to be there. (ReelSEO.com)
  • Video used in email marketing increases click-through rates by over 96% (Implix 2010 Email Marketing Trends Survey)
  • Website visitors who view product videos are 85% more likely to buy (Internet Retailer)

Those are hard numbers to ignore. You may be asking yourself, but why is video so effective for marketing?

Here are the Top 5 Reasons why online video works to grow your business.

  1. Online video helps you make a personal connection with your prospective clients. We all know that people like to buy products and services through people they know and people they like. Online video is the next best thing to meeting someone in person. When people watch you in your video online, they’ll feel like they’ve met you in person, helping you become that person your prospective clients know, like and trust, faster and easier.

  2. Video accelerates the sales process. In a traditional sales process, your prospective client has to find you, then meet you in person, then you close the sale, and then you get to do business with them. What if you could take out several steps in that process? How much time and effort would that save you? With online video, your prospective clients can find you online because they’re already searching for you there. They can “meet” you online, and after they watch your video, they’ll feel like they already know you and want to do business with you.

  3. Online video increases engagement on your site. On websites with video, the average viewer stays for 6 minutes. On websites without video, the average viewer stays for only 57 seconds. That extra 5 minutes of engagement can make all the difference between them picking up the phone to call you, or clicking off your site.

  4. Because online video is so popular, it’s becoming not only a communication tool, but also a search engine optimization tool. Google mimics consumer behavior. Right now about 60% of online searches are for video, and Google wants to give people what they want. So now search engines are prioritizing video in their search criteria. If you have video on your website or your blog, you will show up higher in Google rankings.

  5. Online video can be leveraged in two important ways. First, it leverages your time. You do the work once, and then it keeps working for you, 24/7, with no ongoing effort from you. What do you think would happen to your business if you were meeting hundreds of people every week? Your business would explode, because it’s a numbers game. The more people you meet, the more sales opportunities you have, the more you’ll sell. But who has time to meet hundreds of people every week? With your online video, you’ll virtually “meet” hundreds of people every week, making that all-important personal connection with them without having to actually be there in person. The second way you can leverage online video is that you create one asset but distribute it across multiple platforms. The same video can appear on your website, YouTube, social media, email marketing, google profile, just to name a few, and more sites are allowing video uploads all the time.

Just as with any new trend, the early adapters will receive the most benefit. Be one of the first business owners you know to use online video to grow your business, and you’ll gain an unfair advantage over your competition.

Jill recently presented a 1-hour webinar about Online Video Success for Social Buzz Club. You can buy it here.

-Author: Jill Addison, Online Video Producer

Jill Addison headshot 150 X 155 pixels RGBJill is the Creator of Do It Yourself Video Package! If you know you need to be using online video to grow your business, but you’re not ready for professional video, this Package is for you. Get a Free Sample of the contents of the Do It Yourself Video Package and a Free Report “Top 10 Things You Need to Know to Instantly Improve Your Videos 100%” here: Do It Yourself Video Package!

4 Surprisingly Simple Steps to Take You from Procrastination to Progress

One of the biggest frustrations of small business owners is simply procrastinating on tasks that they know need to be done, but just don’t do them. 

Other contributing factors that sideline most entrepreneurs include:

  • not setting clear goals
  • underestimating the difficulty or time required to complete a project or task
  • using the excuse of “no time”
  •  or trying to make something perfect.

Once you’ve identified your undercurrents that are getting in the way, look for ways to organize your work to keep your procrastination in check.   Continue reading