… Even If You Don’t Blog Often for Business
Companies can get significant benefits by maintaining (and updating) a business blog. For one, search engines love blog content. Creating content regularly helps your company be found more easily in Google, Bing and Yahoo’s search engines. More importantly, potential customers are also interested in good, relevant content. Once they discover it, blog content keeps them on your site longer and gives them the opportunity to get to know you on a deeper level, making them more likely to buy from you.
I will dig into these and other benefits in a minute. But first, let’s address the biggest complaint that I hear: “I don’t have time to blog”.
I could explain how you can create an editorial calendar to keep you on track, how you could carve out a dedicated time to write, how you could hire bloggers to write for you, or how you could accept guest posts to get more content on your site. These are all great ways to make blogging more methodical and to reduce your blogging workload. But, I’d like to take this “conversation” in a different direction, if that’s alright with you.
So what if you only have the time, energy or bandwidth to create a few blog posts over the next few months? Is it worth it? I say yes! Continue reading