How To Increase Your Klout Score

Try and get a bunch of +K’s and get others to mention you organically to raise your Klout score and you’ll get tired very  quickly. Social Buzz Club’s content syndication engine is a great way to help yourself and others’ Klout scores raised.

Raise Your Klout Score with Social Buzz Club

This video covers the step by step process you can take using Social Buzz Club premium features to increase the score you have on Klout.

 

Here’s the graph of my Klout score that jumped up by using this technique and has stayed up as a result of continuing the process.  Continue reading

3 Key Points Your Social Marketing Must Have

If you haven’t taken the time to master the art of social marketing you will be heading nowhere and fast!

Most of the time when we hear the phrase “social marketing” we think of all the new social media sites like twitter and facebook that have changed our economy in recent years. Yes, that’s correct, completely changed our economy

But that’s not what I mean when I refer to “social marketing”…to me “social marketing” really means Relationship Marketing.

The point of being social is to build new relationships and strengthen old ones.  I can’t think of any entrepreneur who doesn’t need new and strong relationships to sustain their business.  Continue reading

Social Media Success Tip: Using Personas to Target Your Market

So many clients ask, how do I create a community and engage my target audience on social media? 

Then I ask, well, who are you targeting? 

Most will say things like women, 25-54, 100k+ income and other old-school ways of defining markets.  I explain, in the new digital marketing arena, those kinds of target market definitions are much too broad.  To narrow it down for the client, I then ask, who do you serve?  Who, exactly, benefits from your product or service? You see, social media marketing is about serving, giving information, building communities, not selling or marketing “to” your constituents.  Continue reading

8 Tips To Build Your Business Branding During the Summer

Summer is the perfect time to take a fresh look at your business.

Whether your just starting out with a new business or have been around a while, and you’re just breaking even, now is the time to look at your business branding and how you are marketing to gain new clients and if there are areas you might tweak or change.  Continue reading