One of the fastest ways to build authority for your brand is by writing a book.
A book gives you instant credibility in the business world. A book can be used in many ways, including: print, a PDF (Portable Document Format), or as a Kindle book.
You can use the book to make money but a better approach is to create the book for the Kindle format, create multiple calls to action within the text and give your book away for free.
This allows you to use your book as a lead generator to help you build your list, which should be your number one objective. Once you have a list of hungry customers who like and trust you, you can sell to them over and over again for years to come.
Millionaire author Gerry Robert created a book and used it as a lead generator. When I found it some years ago it was in a free PDF which I downloaded. I later discovered it was also available as a print version which you could buy, too.
My name is Nathan Segal and I have been working as a Freelance Writer for 16 years. In that time, I have written 816 articles and published seven books.
My articles been published in many popular magazines, including: CE Tips (Consumer Electronics), Computer Graphics World, Database Journal, Mac Design, Photoshop User, Rangefinder, Smart Computing, The Computer Paper, Streaming Media World and Windows Expert.
I worked as an Associate Editor at WebReference.com for five years. I also wrote several feature columns on 3D and video tutorials. I was the sole columnist at StreamingMediaWorld.com and wrote 111 articles over a 16-month period. Some of my books are The Photoshop Companion, How to Speed up Your Computer: In 30 Minutes or Less, Professional Photographic MS Word Templates and The Corel PHOTO-PAINT X4 Insider.