How Done-For-You Content Can Accelerate Your Success
Have you seen the term PLR and think that’s not relevant to you or your business? In this post, we hope to open your mind to the incredible opportunity that PLR content has.
What Is PLR Content
Essentially, PLR (Private Label Rights ) or “white label” content is done-for-you content that you can publish as your own. This may come in the form of eBooks, courses, articles, reports, graphics, audio, video and more!
This article was inspired by a common type of question we get from our PLR customers and prospects on a fairly regular basis.
The question goes something like this…
“What type of website (topic, theme, etc…) should I create to be able to use the PLR products I have purchased”
Warning…If this is a question you are also asking, please pay special attention to this article because you are very likely going to need to make some changes to your current approach.
PLR Is A Business Tool…
You can purchase courses to learn about Facebook advertising.
You can buy software that helps you setup a membership site.
You can setup a dedicated server to run your company website.
You can purchase PLR to help you build content for your business.
Realize that all of these are simply tools to help you grow and manage your business. While they are all important tools, you must have an actual business to use them on.
Imagine going to Home Depot and purchasing some power tools, lumber, cable, piping and so on. You load up your cart, you head to the checkout and as you pay, you ask the clerk how to use all of these tools to get a return on your investment!
Should you become a builder?
Should you start up a general contracting business?
Maybe you could become a carpenter?
Obviously it doesn’t work this way 🙂
It is the other way around. Once you have a business and you have specific work to do, then you would head to the store and acquire the supplies you need to effectively finish the job you’ve been hired to do.
If you’ve been asking this question about PLR (or any digital tool, software, etc…), it is time to take a step back and look at the bigger picture.
Join in our free training with Justin Popovic and learn How to take Licensed (Private Label) Content and turn it into something completely unique that builds your brand, grows your list and helps you make more sales. Check it out here.
Here are 6 tips to get you prepared:
Tip 1: Make Sure You Have A Business
You must first create a business then decide on which tools (i.e. PLR products) you can use to help you manage and grow that business. Tip 6 will help you make this decision if you are struggling.
Tip 2: Recognize Destructive Thinking
Notice if you have any thoughts like the following…
“I don’t know what business to go into. I’m afraid of choosing a business model that won’t make money? What if I choose wrong?”
Tip 3: Reframe Your Destructive Thinking
Realize that if you are thinking along the lines of my example in Tip 2, this is not “entrepreneurial thinking”. No one can tell you if your business model is going to make money. No one has a crystal ball and can predict the future.
These kind of questions or thought patterns come from a “security” mentality (thinking like an employee versus a business owner).
It is OK to think this way as long as you are able to recognize it and make the adjustments necessary to change your mindset and behavior.
Tip 4: Embrace The Entrepreneur Mantra
We’ve all heard great stories about entrepreneurial success. It is inspiring to hear about amazing business owners who defied the odds and created massive success for themselves.
We hear about their stories of repeated failure, making one mistake after another, ultimately “failing their way to success”. We nod our heads and agree that this is generally how it goes.
Now it is time to live this…
If you have been “on the fence” about your business plans, GET STARTED. Take a chance. Go for it. Test out your ideas, see if you can turn a profit. Learn, grow, adapt and become an unstoppable entrepreneur.
Will you choose the wrong business? Possibly. But maybe you’ll choose the right one too!
“It doesn’t matter how many times you have failed,
you only have to be right once.” — Mark Cuban
Tip 5: What Works For Others May Not Work For You
Going back to the talk track in Tip 2, imagine if someone came to me asking what business they should go into to ensure they could be successful and turn a profit.
The most obvious answer I could give would be my own business.
But just because we have been able to build a sustainable business in the “content creation” or “digital licensing” space, does that mean it will work for the next person?
In fact, someone could copy my exact website, themes, topics, sales pages, etc… and STILL come up short.
Because the number of intangibles that go into building a business. We’ve invested FULL TIME effort into this for 8+ years. Working our way through many failures, drawbacks, roadblocks and problems.
Just like every other business owner.
If you are prepared to do the same, then Tip 6 will help you get started.
Tip 6: A Tool To Help You Decide What Your Business Actually Is
Read the following 1 Page PDF —> https://toolsformotivation.com/wp-content/uploads/2019/03/OnlinebaselineTFM.pdf
While this guide does not contain any specific tips or advice about implementing PLR, it is still vitally important to first understand the concepts covered here.
For specific examples of implementing PLR, please check out the following link:
We appreciate you taking the time to go through this training segment. I hope it has been a valuable investment of your time and I welcome any questions you may have at our help desk: https://toolsformotivation.com/contact-us/